First of all, WGN's presence is a non-issue now. Sure, in 1999, the Chicago superstation was a power throughout the country as the nation's #1 WB affiliate, not to mention THE flagship station of the WB. Now, in 2002, with sinking viewership and cable companies actually contemplating taking the station off of their systems, WGN just doesn't have the backbone it used to have back in '99. I don't blame WGN management for those problems.

I blame The WB's founder, president, and chairman Jamie Kellner, perhaps the luckiest man in the entertainment industry.

I mean, honestly, for the last couple of years, he has ticked off a lot of fans and individuals. Don't believe me, here's a list of his, ahem, accomplishments (aside from the ones mentioned in the original article):

- Cancelled Buffy The Vampire Slayer, a very popular show that Kellner had a controversial history with in the past, not even bargaining to keep the series on the network (it currently airs on UPN).

- Cancelled Batman Beyond, a very popular series that had just achieved a cult following in recent years. Kellner and the programmers had a lot of sayso in the editing of the BB film, Return of the Joker, which was basically sliced and diced (out of his hands, the uncut version will finally hit the stores this spring). The final episode, "Unmasked," never aired, though it did air on its current home . . . Cartoon Network.

- Continued a committment to Pokemon and 4Kids Entertainment and having a very limited relationship with Warner Bros. Animation. No new series from WBA aired on Kids' WB the first half of the 2001-02 season, the first time since Kids' WB has been on the air.

- Reported record low ratings and massive cancellations over the last two years, the biggest hits occurring in the 2001-02 season (the first season without Buffy and Roswell, both now seen on UPN [who is ironically having record high ratings]).

In the midsts of problems like this, an executive like Kellner would be removed almost immediately and become a laughingstock in the industry. Not so. Believe it or not, he's not on the streets, but rather promoted thanks to his good friend, AOL Time Warner's Bob Pittman, who helped engineer a takeover of the management of the Turner Broadcasting unit of ATW. Kellner became president and merged his WB network into the new mainframe of TBS, Inc.

As president of Turner, he has a lot of sayso as to what happens at all the Turner networks. He helped transform CNN Headline News into a glossy, magazine-like network with a former actress as a lead anchor and way too many graphics (I liked that new look when Bloomberg Business News did it over five years ago). TBS and Turner Classic Movies has basically been untouched, though TBS's Ripley's Believe it or Not aired on The WB for a short period. TNT has become a second home to The WB's Gilmore Girls and Charmed, both with so-so ratings on both outlets. The channel that got the Kellner treatment the most was a station that Kellner still considers a competitor. That network is the Cartoon Network.

Day one of the new Turner order clearly had a plan to depower Cartoon Network a few notches. First, they merged the sales units of Kids' WB and Cartoon Network. This, among many factors, led to the resignation of CN founder Betty Cohen. Second, Kellner stated that CN and KWB would "share and promote programming on each other's networks." Unfortunately, Kids' WB is kind of like a lunchroom bully and Cartoon Network is kind of like a reluctant brainiac. The brainiac does all the work while the bully takes the work and gets all the credit. Cartoon Network was basically forced to surrender the popular action format known as Toonami over to Kids' WB, which turned it into something that barely resembled the popular block, airing non-action shows like Detention and Scooby-Doo and just plain marketing it wrong.

In fact, there hasn't been any cross-promotion for Cartoon Network programming over on Kids' WB, though you'll see a lot of KWB promos on CN. The Kids' WB Showcase Show was on Cartoon Network for the majority of the year, but aside from a one-time airing of Samurai Jack, no Cartoon Network Showcase Show was seen on Kids' WB. And what's Kellner doing behind the scenes of all of this? Getting pats on the back from Pittman and his other bosses.

So, unlike the other "Losers" on the original list, Jamie Kellner is an Infinite Loser who was turned from bad to worse. As sad as I am to say this, I really don't see him changing anytime soon. It would be nice, but I don't see any change happening at this time, though I would say this to Jamie Kellner, if I had a chance.

Mr. Kellner, do us all a favor. Get rid of the Toonami block on Kids' WB and let the people at Cartoon Network do their job. If you want to do the joint products with your KWB unit and CN, fine, go for it. Any cooperation is good, which is something Kids' WB should have done a lot more of during the first year of the new order. Have KWB promote programs that air exclusively on Cartoon Network every now and then. Then, and only then, will I remove your name from the Hall of Shame.

Updated